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IBG is the
all-in-one brand development
ecosystem dedicated to beauty.

We are
brand builders
& brand boosters.

From mass to luxury,
from strategy to shelves,
we make beauty happen,
end-to-end.

Our approach

Our 5 phases are modular. You choose where we start, and how far we go.

we think

We analyze markets and digital signals to build solid brand strategies and platforms, empowering brands to lead their market, not follow it.

we create

We design desirable brands: names, identities, products, and retail spaces.

we develop

We transform creative ideas into feasible products:
from packaging to formulas with a sustainable and design-to-cost approach.

we make

We are the most agile fabless model.
We manage an ecosystem of top international suppliers to produce the best products.

we deliver

We manage quality, regulatory, timelines and supply chains.

Why choose us?

What makes us unique.

alignment at the core

We act as an extension of your team. We grow when you grow. We sell the services and/or products to you.

fabless & agile

No factories. 200+ trusted partners. Full scalability, speed and design-to-cost precision. The most client centric partner.

hybrid intelligence

We connect brand strategy, creativity, product development and execution, seamlessly.

innovative problem solvers

We are results-driven, solutions-focused, and business-minded.

global scale

We combine global reach with local know-how to deliver faster, smarter, and more relevant solutions, anywhere.

200+
partners
9
countries
650M
units sold
in the last 12 months

IBG lab

More than a lab, we’re a brand incubator.
We invest, create, and scale bold consumer brands end-to-end.
From product development and formulation to supply chain, digital, and retail strategy, we own the entire value chain.

Our mission?

To transform powerful ideas into scalable, culture-shaping brands that win across DTC, retail, and social commerce.

“IBG has been a crucial strategic partner in supporting Touchland’s innovation and rapid growth. Their deep expertise in supply chain and project management, compliance, and manufacturing excellence has enabled us to build a strong and reliable ecosystem that brings our vision to life.
As a fast-growing company, we were thrilled to have the IBG team act as an extension of our own. In today’s competitive landscape, where supply chain excellence is paramount, having a top-tier partner like IBG is essential – a factor some brands overlook, but one that has been the key to our success.”

Andrea Lisbona – CEO Touchland

Meet the team behind the beauty

Powered by hybrid intelligence.

Xavier Leclerc de Hauteclocque
IBG – CEO

Valérie Feuillet
IBG – CEO EMEAI

Jennifer Raphael
IBG – CEO Americas

Élie Papiernik
Centdegrés agency Director

Youri Vaisse
IBG Lab ”Brand Incubator” Director

Saskia Nylen
Group Human Resources Director

François Girard
Chief Financial Officer

Benoît Lelong
Chief Legal Officer

Bryan Zhang
IBG Asia
Director Operations

Katie Sevier
Director Quality & Regulatory Group

Paul Havinga
IBG Netherlands General Manager

Gwenaëlle Ogor
IBG France General Manager

Youcef Kebbal
IBG China General Manager

Sébastien Dauchez
Finemakers Perfume Expert

Contacts & offices

Global scale, local know-how.